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Fitness Marketing
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This 4 days course (24 CECs) teaches the basic concepts in marketing to operate a successful business. The course focuses on providing an Understanding of marketing management, developing market strategies, and delivering marketing programs. The main purpose is to present participants with essential information on how to market themselves and/or the organization they are working for.

Specific objectives are:

  • Basic marketing principles in fitness industry
  • Development of a marketing plan in a fitness industry
  • Selling services within a fitness outlet
  • Advertising, sales promotion, public relations and direct marketing in fitness industry

Course details

  • Introduction to Marketing in general and fitness marketing
  • Marketing Strategy in the Fitness Industry
  • The Fitness Marketing Environment
  •  The marketing mix
  • Products, Services, & Brands in relation to Fitness
  • Fitness Consumer Behavior
  • Promotion: PR, Advertising, Branding, Social Media, and more
  • Case studies & discussions
  • Sales Techniques in the Fitness Industry

Certification Requirements
c.    Completion of the course
d.    One Written Exam
e.    One Project

Investment fees: 690$ (prices may slightly vary and discounts do apply for package deals. For further details please contact our office)