Courses

Teacher
Sally Hammoud
Category
Business Courses

Health Club Business Management

Our Health Club Business Management Certification assists fitness professionals who are looking to expand their upward mobility possibilities and increase their knowledge of industry leadership. This qualification builds the management aspects of a fitness trainer’s knowledge while helping him/her remain on the cutting edge by increasing professionalism.

SPI Health Club Management Certification can help the experienced fitness professional expand his/her career through:

• Expanded professional options with management qualification.

• Enhanced ability to relate to other trainers and manage employees.

• Demonstrated knowledge in key management areas such as customer service, marketing, client relations and more.

• Ability to improve the workplace with effective and useful management techniques.

1. Understanding the Global Fitness Industry: A depth on the past, present, and future of the Fitness Industry.

2. Facility Development and Expansion: New club financing, development, design, as well as club expansion.

3. Human Resources: The IN’s and OUT’s of the interviewing, hiring and firing, and employee training.

4. Legal and Legislative: The current employment laws and regulations, as well as legal topics.

5. Management and Operations: Topics in financial management, club operations, and employee management.

6. Fitness and Personal Training: Different aspects of group fitness development, personal training management, and client retention.

7. Facility Positioning Strategies
 Medical
 Wellness Communities
Strategies for facility positioning in the medical and wellness community, with a focus on public health initiatives, community outreach, and the benefits of exercise.

8. Member Service and Retention: Strategies and ideas for creating service culture, increasing retention, and exceeding member’s expectations.

9. Sales and Marketing: Membership growth, with topics that include prospecting, soft-selling, corporate sales, marketing, branding, public relations, and social media.10. Technology: Utilizing technologies to reach new members via club websites, e-newsletters and online marketing technologies, as well as utilizing club management technology.

Duration: 4 Days

Number of seats: 25