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Teacher
Sally Hammoud
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Category
Business Courses
Fitness Marketing
This course teaches the basic concepts in marketing to operate a successful business. The course focuses on providing an Understanding of marketing management, developing market strategies, and delivering marketing programs. The main purpose is to present participants with essential information on how to market themselves and/or the organization they are working for.
Specific objectives are:
- Basic marketing principles in fitness industry
- Development of a marketing plan in a fitness industry
- Selling services within a fitness outlet
- Advertising, sales promotion, public relations and direct marketing in fitness industry
Course content
- Introduction to Marketing in general and fitness marketing
- Marketing Strategy in the Fitness Industry
- The Fitness Marketing Environment
- The marketing mix
- Products, Services, & Brands in relation to Fitness
- Fitness Consumer Behavior
- Promotion: PR, Advertising, Branding, Social Media, and more
- Case studies & discussions
- Sales Techniques in the Fitness Industry
Duration: 4 Days
Number of seats: 25
A versatile academic and professional in Communication and Media Studies
Sally Hammoud
Executive Director, LOYAC Lebanon
Knowledge is Power
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Our Instructors
We Have Highly Qualified Instructors
Haytham Mozawak
Master Personal Trainer
Personal Trainer and Physiotherapist with over 10 years of Experience in the field
Wael Jaber
SPI Master Franchisee
Founder of SPI Middle East and China and a Pioneer in the Health & Fitness Education Sector
Fauzi Elarabi
Co-founder of SPI-LIBYA
President of Libyan Functional Fitness Federation, with more than 25 years of experience...
Ghada Sfeir Jaber
Pilates Instructor
She is passionate and patient, and likes to help people take care of themselves and of their bodies
Nicolas Yazigi
Strength and Conditioning Specialist
University Lecturer in Exercise Science. Strength and Conditioning Specialist
Mirna Masri
Nutritionist & Sports Nutrition Expert
Dietitian, Personal Trainer, Group Instructor and an inspirational athlete
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Nazih Wehbi
Mindfulness BodySpirit Meditation Trainer
My spiritual path began with many books on Sufism, Hatha Yoga, and meditation that I read and learned...
Shelly (Xia Lei)
SPI Representative in China
Fitness Master Trainer. Represents SPI in China since 2017 via Star Energy
Nidal Malaeb
Master Personal Trainer & Group Exercise
A cheering example of an athlete who became a Master Trainer. Experienced & knowledgable
Chady Hatem
Owner - Chadi Hatem PT Clinic and Active Health Clinic
One of the well-known figures in Sports rehabilitation and Physical Fitness Education in Lebanon
Jeffrey Bergin
Owner SPI Canada, Master Trainer
A dedicated Master Personal Trainer and Founder of Sport Performance Institute in Canada
Sally Hammoud
Executive Director, LOYAC Lebanon
A versatile academic and professional in Communication and Media Studies